Kuaishou (Snack Video) Vs Douyin (TikTok) – Who is the Champ?
As we are all familiar with Tik Tok and Snack Video of today – Tik Tok Vs Snack Video – these apps have grown in popularity during the lockdown when civilians were quarantined due to the corona virus pandemic. How did these apps become part of our daily lives?
Entry of Tik Tok into Our Society:
TikTok, also known as Douyin in China, is a video-sharing social networking service owned by the Chinese company ByteDance. The social media platform is used to create a variety of short-form videos, ranging in length from fifteen seconds to three minutes, in genres such as dance, comedy, and education.
TikTok quickly gained traction in East Asia, South Asia, Southeast Asia, the United States, Turkey, Russia, and other parts of the world. TikTok had over 2 billion mobile downloads worldwide as of October 2020.
Viral Trends of Tik Tok:
On TikTok, memes, lip-syncing songs, and comedy videos have become popular. Users can add their own video to an existing video with the original content’s audio using Duets, a feature that allows users to do just that.
There are trending topics displayed on the Explore page or on the Search page. The app’s trending hashtags and challenges are listed on the app’s homepage. Some of the challenges include # posechallenge, # filterswitch, # don’tjudgemechallenge, # homedecor, # hitormiss, # bottlecapchallenge, and others. Since its launch in June of this year, # EduTok has garnered 37 billion views.
Numerous viral trends, Internet celebrities, and music trends have been created as a result of using the app around the world. In August 2018, it merged with TikTok to form TikTok.com, where many stars got their start.
Also, plandemic clips have been used to spread misinformation about the COVID-19 pandemic.
Several of these videos have been removed from TikTok, which has added links to accurate COVID-19 information on videos that have COVID-19 tags.
Influencer Marketing of Tik Tok:
TikTok has created a platform for users to create content for money as well as for fun. Through influencer marketing, companies have been able to advertise and quickly reach their intended demographic as the platform has grown over the past few years. The platform’s AI algorithm also contributes to the platform’s influencer marketing potential by selecting content based on the user’s preferences.
Brands and influencers can still make as much money as they would on other platforms, if not more. In the platform’s lingo, “meme machines” refer to influencers who earn money through engagement, such as likes and comments.
“BookTok” TikTok videos by young people describing the emotional impact of books on them were reported by The New York Times in 2021 as having a significant impact on literature sales. Publishing companies are using the platform more and more to promote influencers.
Country Bans and Attempted Bans:
Most countries have banned TikTok because of the indecent acts and immoral clips that have been circulating on TikTok more frequently. The objection is that the TikTok authorities have not established strict measures to stop the creation of violent content on their platform. Let’s take a peek at some countries.
TikTok, along with 223 other Chinese apps, was completely banned in India by the Ministry of Electronics and Information Technology on June 29, 2020, with a statement saying they were “prejudicial to the sovereignty and integrity of India, defence of India, security of the state, and public order.” In January 2021, the ban was made permanent. TikTok announced in February 2021 that, as a result of the ban, it would lay off over 2,000 people in India.
The United States of America
On August 14, 2020, Trump issued Executive Order DCPD-202000608, giving ByteDance 90 days to sell or spin off its TikTok business in the United States. Trump stated in the order that there is “credible evidence” that leads him to believe ByteDance “might take action that threatens the national security of the United States.
Starting at midnight on September 27, 2020, U.S. Judge Carl J. Nichols allowed the app to remain available in U.S. app stores, but declined to block additional Commerce Department restrictions that could have a greater impact on TikTok’s operations in the United States. 12 November 2020 was the date set for the implementation of these restrictions.
Indonesia and Bangladesh
TikTok has been intermittently blocked on various bases in Indonesia and Bangladesh.
Pakistan became the next country to ban the social media platform on October 11, 2020, after failing to comply with issues raised by their government regarding the platform’s content. TikTok representatives are currently meeting with Pakistani officials in the hopes of improving relations and allowing Pakistanis to create on the platform.
Almost immediately following the Tik Tok ban in some major countries, Snack Video extended a hand of friendship to society, pointing out that while apps come and go, creativity never ceases to amaze the public.
A mobile video-sharing app called Kuaishou, which means “quick hand” in Chinese, was developed by Beijing Kuaishou Technology, Ltd. It has a particularly large user base outside of China. Founded in March 2011, it is a nonprofit organization. Su Hua and Cheng Yixiao were the founders of Kuaishou. A short video social platform, Kuaishou (Snack Video), aims to “capture the world and voice your opinion” by allowing users to record and share their lives..
Outside the United States, it is often referred to as “Kwai.” Douyin (Tik Tok) is its main competitor in China. In eight countries, including Brazil, it is the most downloaded app on Google Play and the Apple App Store. This app will be known as Snack Video in India in 2020 or 2021. Snack video, on the other hand, has become more popular than Tik Tok in comparison.
Due to some popular videos of teenage mothers, this app was briefly banned from the Chinese app store in China.
Conclusion – Tik Tok Vs Snack Video
Who is the Champ?
In the world of business, it is well known that one person’s loss is another person’s gain. Snack video steps in to capitalize on TikTok’s suspension.
After being relegated to a backstage role in Pakistan, the snack video is experiencing a honeymoon period.
Snack videos are the number one trending topic on the Google Play Store right now. The snack video developers have also beefed up their marketing campaigns by hiring popular TikTokers. Snack Video is also home to a number of famous personalities.
TikTok’s future will be decided in the next few days. Pakistan’s snack video market will grow stronger the longer it takes to unban TikTok.